Pedro Almeida Leitão

Researcher (CITCEM/FLUP)

PhD. in History (Universidade do Porto)

Graduate in Economics (Universidade do Porto)

Trademarks, Business History, IPR History, Advertising, Wine History

Brief CV More Information

Projects

Made in Portugal: Brands and Appellations of Origin, between the local and the global

From 2021-01-01 to 2024-09-30
Supported by: FCT (UIDB / HIS / 04059/2020)

Publications

2024. Leitão, Pedro Almeida. Marcas registadas em Portugal (1883-1933), FLUP (PhD Dissertation). Porto.
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2023. Leitão, Pedro Almeida. "A Pioneer of Modernity: Raul de Caldevilla and the Advertising Business in Portugal", in Martins Pereira, Gaspar; Sequeira, Carla (coords.), Marcas e Denominações de Origem: História e Identidade, CITCEM. Porto, (283-296).
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2019. Leitão, Pedro Almeida. "Branding Port: Crisis, Transformation and the Advent of Modern Brands in the Port Wine Trade", RIVAR 6(17), (45-61).
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